Making the Most of Magnetic Business Cards
Posted by Make Badges on 11th Mar 2016
Looking for unique, powerful marketing ideas? Products such as custom made badges and custom made magnets can help to spread the word affordably and effectively. Zipper pulls and Hen's night badges are also attention-grabbing ways to raise brand awareness, and DIY badge sets take customisation to new levels. However, there’s one product that can take a classic marketing tool and raise it to new heights of effectiveness: magnetic business cards.
Evolving the Role of the
Business Card
There’s no doubt that the function of the business card has been changing over
recent years. Before the Internet and digital technology, the paper business
card along with a concise elevator pitch and a handshake was a popular way to
make contacts and generate interest. While it can still be used this way, there
are additional, potent ways to complement marketing and brand promotion.
Magnetic business cards in the form of
custom mademagnets can assist with marketing in a way that is both
low overhead and easy to implement. Magnetic business cards allow for a
grassroots-style of marketing that can perfectly compliment more elaborate
forms of advertising, such as digital, print, and radio and television media.
Make Badges
offers a range of custom made magnet sizes from 25mm to 75mm. Unlike those
flimsy, cheap, and old-fashioned magnetic business cards, our custom-made
magnets are both high quality and durable. Your design is placed on a top
quality badge with a strong magnet backing ensuring it will remain prominent
wherever it is placed.
Custom made magnet business cards promote more visibility for your information,
allowing existing clients and potential new customers to see your information
instead of tucking it away in a wallet or Rolodex. Is your existing card design
one that people will want to display on a refrigerator, filing cabinet, or
other metallic surface? Does it showcase your brand and pertinent information
for maximum impact? The following are some key tips and ideas for making the
most of magnetic business cards as a marketing tool – ensure your custom-made
magnet has the following elements:
Three Second Clarity
If the viewer cannot determine your message within three seconds of seeing your
card, you might want to reassess the design. Simplify, clarify and hone in on
your main points. Your logo/business name followed by a punchy motto or tagline
above your contact information (website URL, email address, physical address
and phone number) can be the perfect approach.
Avoid clutter and streamline visuals, text, and taglines. Some tagline examples
might include:
"Delivered Fast and Fresh"
"Voted Best in [Your Town]"
"Our Certified Technicians Come to You"
Call to Action
Consider including a compelling offer or statement that encourages people to
take action. Some examples might include:
"First consultation is free."
"Visit [www.YourBusinessWebite.com] for our current specials."
“Life is short. Treat yourself today!”
Concise and Correct
Lastly, focus on clarity of purpose, precision and impact. Triple- and
quadruple-check your design to ensure it is free of typographical errors and
that it sends the right message.
Custom made promotional products can be a powerful way to market your product, service,
or business. From custom made badges and
DIY badgesets to custom zipperpulls, Hen's nightbadges and custom made magnets, Make Badges has a
range of products to meet your specific marketing preferences and needs.
Magnetic business cards are a fit for just about every business, giving clients
and potential customers a high quality product that they will be proud to
display. Use these tips to
fine-tune
your existing business card design
or
create a special edition for a specific promotion. Don’t hesitate to
contact us
for design or customisation ideas!