4 Reasons Why Customised Gifts Are Good for Business Relationships

If you’re the owner or manager of a business, then you know the importance of fostering and maintaining good relationships.

One effective way you can show people who matter to your company that you appreciate them is through customised business gifts. This could be absolutely anything, such as customised keyrings or promotional badges.

Our custom-made magnets, name badges and keyrings serve as wonderful business presents that highlight to stakeholders just how important they are to you.

In this article, we will explore exactly why customised business gifts are so exceptional for maintaining professional relationships.

Reason 1: Personal Touch

When it comes to forming strong business relationships, it’s the personal touches that can make all the difference - whether it’s with your employees, stakeholders, aligned business partners, etc.

You can commemorate a newly forged partnership with a joint badge design or an eye-catching zipper pull.

If you’re celebrating a great end to your calendar year and want to thank those who helped you achieve various milestones, you can hand out customised Christmas Decorations with personalised thank you messages.

Reason 2: Brand Reinforcement

Customised gifts are also a great way to keep your business top-of-mind, and they serve to remind your recipients of your brand’s values and how those values align with theirs.

Reason 3: Increased Loyalty

Customised gifts go a long way in fostering loyalty between your business and others.

By expressing your appreciation with thoughtful custom gifts, you let others know that you genuinely care about them. In kind, they care about you and your business.

A report by the consultancy group McKinsey & Company showed that personalised experiences - including custom gifts - drove sustained loyalty among customers and saw a sales conversion rate increase of Google>10 to 15% among loyal customers.

Reason 4: Stand Out from the Competition

People remember the businesses that treat them well. Whether it’s an employee, customer, or just a prospect considering their options, a little gift can do a lot in helping you stand out from the crowd.

If your business is going the extra mile with customised gifts and showing people they’re more than just a number, then they’re sure to remember you fondly.

How to Choose the Right Customised Gift

We have a range of customised gift options that are perfect for businesses. A great gift doesn’t have to be expensive - all it needs is an aesthetic appeal and/or practical application.

Zipper pulls are a great accessory for people to add to their bag or backpack zipper, while a nice pin badge can be affixed to someone’s jacket, lapel, or bag.

Our range of custom magnets can be added to a fridge door or any other magnetised surface to add splashes of personality to someone’s home.

You can also use customised gifts as a way of benefiting your most loyal customers. You could give a customer a badge they can bring in on future visits for exclusive loyalty discounts, for example.

Whatever your approach, the ability to custom-design any gift through Make Badges means you can adapt the theme, style, and purpose to match the nature of the relationships you’re aiming to reward and foster.

FAQ

What are the Best Occasions to Give Customised Gifts in a Business Setting?

There are plenty of occasions where customised gifts are appropriate. You can give out themed gifts in the lead-up to Christmas or spread awareness for charitable causes with charity-themed gifts.

You can welcome a new employee with a small swag bag that includes a custom magnetic name badge and relevant business information on a magnet that can be kept at home or their desk.

If you’re holding an event with business partners or hosting a networking night, these are also situations where customised gifts can strengthen your business.

How Long Does It Take to Prepare and Deliver a Customised Gift?

No matter the type of customised gift you’d like to give, Make Badges aims to finalise all orders within 4 business days and then have them delivered via standard or express shipping.

We offer expedited orders on certain products, which you can request at an additional cost.

Can I See a Preview of the Customised Gift Before It Is Finalised?

Yes! Through the use of our Design Studio, you can fully customise the gift you want to give out and see a preview of the gift before finalising.

Alternatively, you can submit designs created in Adobe Photoshop and Illustrator or request a quote for a design. When we’ve created a design we think is in line with your needs, we’ll send you a preview for approval.

To start creating customised gifts that your recipients will love, view our range and order today! If you have any questions or need more information, don’t hesitate to get in touch with us.