Posted by Paul West on 17th Aug 2015
Go to any rock concert today and among the most popular souvenirs you'll find a large variety of badges featuring the band logo and its members. Buying and collecting rock band badges isn't a new hobby; as early as the 1960's people were collecting Beatles badges as just another part of Beatlemania. Beatles badges may have been popular collectibles, but they weren't seen as very valuable at the time.
The earliest collectible badges found were sold in gum and candy machines as an alternate prize. These coin-operated machines dispensed a small plastic capsule containing a random prize. Collecting an entire set of Beatles badges took countless trips to the machine, as there was no guarantee which badge or toy you'd get. Badge trading was popular among clubs so fans could complete their collections. These earliest badges were plain round designs and most of them had either the band logo, a picture of one of the Beatles, or a silly fan phrase printed on it, all in two or three plain colours.
In years to come, badges became the standard small souvenir for bands to give out. Fans could get them free at some concerts, or buy them in stores or in stands on the concert grounds. Far from their humble beginnings as simply printed round pinback badges, some of the bands offered elaborate 3D designs of band member faces, band logos, or even musical instruments. The famous Kiss logo is one example that stands out as being different from any other band's design, as is the Rolling Stones' tongue design. Enamel badge faces came into popularity for a time, but the favourite badge of all time is the simple round version. Its face could feature any design, and the shape never distracts from the message.
For today's bands, custom-made badges are as important as t-shirts for their marketing campaigns, if not more so. They're relatively inexpensive, so bands can afford to give some away free or sell them for very little money. Badges are a popular accessory for teens to wear on their clothing and backpacks, so they're a cheap way for a band to advertise to more of their audience demographic. Working with Make Badges, band members can design their own badges and have them produced in lots as small as 50 pieces up to thousands at a time. Their printable template allows you to design your badge at home, perfecting the design before every ordering a thing. If you have a garage band or a professional working band, designing and creating custom badges at makebadges.com.au is a smart marketing decision.
If you would like further information on producing your own range of custom-made badges with Make Badges, fill out our badge quote form and we’ll get back to you as soon as possible.
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